A18 x Zytegyst: Daily Question App Design

Tech Startup

Zytegyst

Brand Story Developement, Social Media

THE CLIENT's OBJECTIVE

Build the brand that makes people want to engage.

Zytegyst needed a foundational brand identity to better communicate their mission and connect with various audiences. We were brought in to refine their visuals, develop core brand language, content strategy, mission and values, audience personas, and social media templates—all designed to create clarity, consistency, and engagement across platforms.

our approach

Trend-deep exploration

To ground the brand in real connection, we developed detailed audience personas that reflected Zytegyst’s core users—from curious thinkers to community seekers. We studied viral social content and digital behavior trends to shape a voice and content strategy that felt relevant, shareable, and emotionally resonant.

the result

A brandkit packed with templates & strategy

We delivered a complete brand toolkit and playbook—including messaging, personas, content strategy, and visual guidelines—equipping Zytegyst with everything needed to launch with clarity and consistency. While full implementation is still in progress, the foundation is built to support growth, engagement, and cultural relevance.

You're ready to bring your vision to life.

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