about us
We create brands that turn vision into legacy, inspiring purpose and growth.
About Avenue 18: Empowering Brands Through Strategic Storytelling
Our Story
Located at the intersection of emotion, strategy and creativity, we build brands that inspire people to choose you. With 25+ years of industry-rich and Fortune 100 experience, we serve as your marketing GPS—navigating you from dream to launch to beyond.
WHY WE'RE DIFFERENT:
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With experience and instinct, we plug in and get to know your world inside-out... fast.
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We merge feeling and function to produce scroll-stopping headlines and visuals that fuel action.
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By creating strong foundational marketing assets, we position your brand for growth.
We can’t wait to meet you and connect your work to the world.
Kate Harrison
Co-founder & Creative director
I am a Creative Director with over 20 years of experience shaping impactful marketing for retail and start-up brands. With a deep appreciation for both strategy and execution, I guide clients seamlessly through the creative process—from concept to realization—with clarity and intent.
What drives me is the alchemy of branding: the
colors that evoke emotion, the typography that shapes voice, and the imagery that brings a story to life. I’m passionate about building brands that are not only visually inspiring, but strategically aligned—where every detail is deliberate, and every touchpoint resonates.
Joanne Strasser
Co-founder & CHIEF STORYTELLER
With over two decades of experience across retail, finance, and the nonprofit sectors, I help brands articulate who they are, what they stand for, and why it matters— strategically and with substance.
My approach is holistic, rooted in intellectual rigor and a deep curiosity about people and what motivates them. I specialize in uncovering the angles that shift perception and spark momentum, developing narratives and marketing strategies that drive growth.
this is a big moment.
We get where you're coming from.
GREAT WORK DESErVES ATTENTION.
You’ve put your heart into what you do. Humble doesn’t mean hidden—let’s give your work the stage it’s earned.
it's more than a logo.
You want to be recognized, not just seen. Colors, typography, voice, imagery—we shape how the world sees you… so they choose you.
What you do is so important.
Every choice, every hour, every ounce of care—it all matters. We’ll help your work grow into the future you envision.
overwhelmed is normal.
Big vision. Big stakes. Big feelings. We guide you through the process—step by step—until it all becomes real.
Are we a good fit?
Let’s find out!
DO YOU...
Care deeply about your work?
Have lofty goals?
Know you need more, but don't know how?
Ready to invest in yourself?