about us
We create brands that turn vision into legacy, inspiring purpose and growth.
About Avenue 18: Empowering Brands Through Strategic Storytelling
Our Story
Located at the intersection of emotion, strategy and creativity, we build brands that inspire people to choose you. With 25+ years of industry-rich and Fortune 100 experience, we serve as your marketing GPS—navigating you from dream to launch to beyond.
WHY WE'RE DIFFERENT:
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With experience and instinct, we plug in and get to know your world inside-out... fast.
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We merge feeling and function to produce scroll-stopping headlines and visuals that fuel action.
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By creating strong foundational marketing assets, we position your brand for growth.
We can’t wait to meet you and connect your work to the world.
Kate Harrison
Co-founder & Creative director
I am a Creative Director with over 20 years of experience shaping impactful marketing for retail and start-up brands. With a deep appreciation for both strategy and execution, I guide clients seamlessly through the creative process—from concept to realization—with clarity and intent.
What drives me is the alchemy of branding: the colors that evoke emotion, the typography that shapes voice, and the imagery that brings a story to life. I’m passionate about building brands that are not only visually inspiring, but strategically aligned—where every detail is deliberate, and every touchpoint resonates.
Joanne Strasser
Co-founder & CHIEF STORYTELLER
With over two decades of experience across retail, finance, and the nonprofit sectors, I help brands articulate who they are, what they stand for, and why it matters— strategically and with substance.
My approach is holistic, rooted in intellectual rigor and a deep curiosity about people and what motivates them. I specialize in uncovering the angles that shift perception and spark momentum, developing narratives and marketing strategies that drive growth.
Are we a good fit?
Let’s find out!
DO YOU...
Care deeply about your work?
Have lofty goals?
Know you need more, but don't know how?
Ready to invest in yourself?