A18 x Letha Pugh: Social Impact Branding

Entrepreneur

Letha Pugh

Web Design, Web Content, Branding

THE CLIENT's OBJECTIVE

Tell the story. Create the brand. Build the site.

Letha Pugh’s work speaks volumes — but her story needed a platform. We set out to frame her inspiring journey in a way that captured both her entrepreneurial spirit and community-driven mission. The goal: translate her personality and impact into a cohesive brand that resonates with investors, peers, and the wider community.

our approach

Story immersion & brand instinct

We dove deep into Letha’s story — studying her interviews, engaging in in-depth conversations, and mapping out the narrative that captures her journey, process, and achievements. This holistic understanding allowed us to instinctively craft a logo and color palette that reflect the energy, depth, and vision of a true trailblazer.

the result

A digital launch pad

The new website brings Letha’s brand and story to life — blending personal narrative with professional clarity. It serves as a powerful platform to engage investors, connect with community, and showcase the full scope of her work with authenticity and impact.

VIEW LIVE SITE